Contents
Playbooks by organisation

Playbook: local business

Google Business Profile, QR review requests, reputation monitoring, a local newsletter.

Step by step

  1. 1
    Monitoring
    Targets: brand plus city, competitors on Maps.
  2. 2
    Reviews
    Review location Google Maps; print the QR code to the rating page; negatives land privately.
  3. 3
    Newsletter
    List at the counter and on the site with double opt-in; seasonal campaigns from Topics.

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