Playbooks by organisation
Playbook: local business
Google Business Profile, QR review requests, reputation monitoring, a local newsletter.
Step by step
- 1MonitoringTargets: brand plus city, competitors on Maps.
- 2ReviewsReview location Google Maps; print the QR code to the rating page; negatives land privately.
- 3NewsletterList at the counter and on the site with double opt-in; seasonal campaigns from Topics.