Playbooks by organisation

Playbook: coach or course creator

Paid social into a course checkout, a nurture list that converts, reviews that sell the next cohort.

Step by step

1
Brand and offer
Profile with the transformation you sell; USPs as outcomes.
2
Funnel
Template 'Paid social course funnel'; keep Kajabi for pages and checkout if you have it, Omnipresent for nurture and attribution.
3
Lead magnet
Landing page with a checklist, list with double opt-in, welcome sequence.
4
Launch
Master campaign with a six-week horizon: warm-up content, open cart series, deadline mails, replay.
5
Proof
Review request seven days after course start; rating block routes happy students to Google or Trustpilot.