How the modules work together

Think of it as a loop, not a pipeline.

Brand profile feeds every agent. Master campaign turns it into a plan. Topics & calendar produce Content, which goes to Sites and Social and into Campaigns. Contacts come from imports, Data sources, Migration, forms on sites, the Channel board and Audience conversions; the Analyst scores them into the Lead database. Campaigns and Automations mail confirmed segments through Integrations; the Tracker records opens, clicks, visits and goals, which raise lead scores and trigger automations. Monitoring and the Inbox watch the world; Reputation turns satisfied customers into public proof and catches unhappy ones early. AI visibility and API handover make all of it readable and callable for machines. Insights measures the whole loop and tells you the next lever. Compliance sits underneath everything: consent ledger, suppression, documents, data-subject rights.