Playbook: e-commerce

Step by step

1. 1
   Sync customers

   Data source on the shop with updated_at as change column; legal basis customers.
2. 2
   Goals

   add_to_cart and purchase with value from the theme.
3. 3
   Automations

   Cart recovery (add_to_cart without purchase in two hours), review request after delivery, win-back after 90 days.
4. 4
   Segments by product interest

   Fields from the shop become interests; newsletter by cluster.

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