Monitoring

Step by step

1. 1
   Targets

   Add brand, competitor, domain, person, keyword or hashtag with excludes and sources. Runs every hour.
2. 2
   Mentions

   Each mention is classified: relevant, sentiment, aspects, crisis potential, importance. Mark as handled or irrelevant.
3. 3
   Alerts

   Crisis signals and negative spikes create alerts on the dashboard and by mail.
4. 4
   Competitors

   Analyze competitor produces a positioning brief from their public footprint.

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