Playbook: B2B services

Step by step

1. 1
   Content

   Topics with research on; weekly LinkedIn posts from Topics; case-study landing pages.
2. 2
   Capture

   Calendly webhook as data source; booking endpoint on the channel board.
3. 3
   Sequence

   Automation after the call: five touches over three weeks; hot leads segment for personal follow-up.

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