Modules
Insights
Data quality, monetizable leads, direct contacts, reach and engagement on one screen, with forecast and potential.
Insights answers "what is my data worth and what should I do next". Six tiles, one chart with three views, and a ranked list of possibilities computed from your own rows.
Step by step
- 1Current stateTwelve months of contacts added, mails sent, unique opens and clicks.
- 2ForecastNext twelve months in three scenarios (base, medium, optimum) based on your base and reach; the dashed line is the monetizable share.
- 3PotentialPools you already touch (pending opt-ins, prospects, followers, second-degree reach) and what each realistically converts.
- 4PossibilitiesEach row is a concrete lever with a link into the module that delivers it: remind pending opt-ins, route hot leads, clean low-quality rows, target the largest interest cluster.
Example
A coaching brand with 2,400 confirmed contacts saw 'Hot leads: 180' and 'Audience larger than contact base'. Two possibilities, two actions: a short sales sequence for the hot segment and a lead magnet for followers. Six weeks later the direct base was 3,100.