Glossary

Tenant your company or agency account. Brand a project inside a tenant with its own profile. Contact one address per tenant. List a distribution list with consent. Segment a saved filter. Prospect a contact you may analyse but not mail. Suppression list addresses never mailed again. Consent ledger evidence of every opt-in and opt-out. Double opt-in confirmation by link before the first mail. Message domain your subdomain for portals and links. Master campaign the orchestrated plan. Agent a specialised AI worker. Approval gate a human decision point. Tracker the cookieless analytics script. Goal an event you count as a result. Attribution thread click IDs and UTMs carried to the checkout. Presence Loop the planning model: found, chosen, permitted, recommended.